Adam Flint
Sydney, Australia Learning & capability design Updated August 2026

Adam
Flint

Lead Instructional Designer at Optus. I build learning for people who have twenty minutes and a job to get back to.

Orientation 4 min · 3 objectives

By the end of this page you will be able to —

01  Approach

Three things I hold to, whatever the brief

Every one of these came out of a rollout that had to work the first time, usually with a deadline set by somebody else.

Design for the shift, not the seat

Frontline people learn between tasks, on the floor, on a phone. If a module assumes an empty hour and a desk, it will not get finished. Build for the twenty minutes that actually exist.

Evidence · EG Group, 14 modules delivered to staff nationally while stores stayed open

Compliance can still be worth finishing

Legislative and regulatory content is where learning design earns its keep. The obligation is fixed; the experience is not. Scenario, sequence and plain language do the work.

Evidence · Allianz, GICOP-aligned framework built with compliance, HR and digital transformation

Use the tools, don’t work around them

AI has moved storyboarding, scripting and review from weeks to days. I was in the first Copilot cohort at Allianz because the fastest way to understand a tool is to ship with it.

Evidence · Allianz, Microsoft Copilot pilot group · 25% cut in delivery time

02  Timeline

Two tracks, running at the same time

Learning design has been the main line since 2020. Commercial and digital work has run alongside it, not instead of it — which is why the ecommerce and analytics work shows up in how I brief, measure and sell a learning program. Bar length is tenure; both columns share one axis.

Learning & capability Digital & commerce
Yr
Learning & capability
Digital & commerce
2026
2025
2024
2023
2022
2021
2020
2019
2018
2017

Learning & capability

Jan 2026 → present · Full-time · Hybrid

Lead Instructional DesignerNow

Optus · Sydney

a line on scope — team size, program, audience

Digital & commerce

Jan 2024 – Nov 2025 · 1 yr 11 mos · Freelance

Digital Strategy Director

Shleep.co · Sydney

  • Rebuilt the Shopify storefront around a faster, clearer path to purchase.
  • Built a GA4 measurement stack with full ecommerce events and cross-channel attribution.
  • Unified Google Ads, Search Console, Merchant Center and YouTube; cleared legacy tags and duplicate tracking.

Learning & capability

Dec 2022 – Dec 2025 · 3 yrs 1 mo · Contract

Learning & Development Designer

Allianz · Sydney

  • Designed and rolled out digital learning frameworks that lifted engagement and cut delivery time by 25%.
  • Partnered with compliance, digital transformation and HR to align training to GICOP obligations.
  • Joined the Microsoft Copilot pilot group to champion AI adoption across the L&D function.
  • Combined AI-assisted production with virtual instructor-led delivery to scale programs org-wide.

Learning & capability

Jan 2022 – Dec 2022 · 1 yr · Contract

Learning Experience Designer

Qantas · Mascot

  • Built immersive digital training assets in Articulate Rise and Storyline for frontline teams.
  • Modernised existing content to shorten onboarding and ramp-up for new staff.
  • Worked across business units to keep training aligned to national operational standards.

Learning & capability

Mar 2021 – Aug 2021 · 6 mos · Contract

Learning Designer

IAG · Sydney

  • Wrote high-level learning documentation and storyboards for legislative change.
  • Produced eLearning modules, animations and support resources to speed compliance adoption.

Learning & capability

Apr 2020 – Feb 2021 · 11 mos · Remote

Lead Instructional Designer

EG Group · Sydney

  • Converted face-to-face programs to digital delivery through COVID-19.
  • Designed and deployed 14 eLearning modules covering Envoy, Kronos, SAP SuccessFactors, JIRA and Intellilink.
  • Kept training reaching staff across Australia while sites stayed operating.

Learning & capability

Jan 2020 – Apr 2020 · 4 mos · Full-time

Learning Design Manager

HammondCare · Sydney

  • Led a team of four instructional designers.
  • Pivoted the annual development events into a digital learning series as COVID-19 hit.
  • Deployed critical health and safety resources to 4,000+ staff in record time.

Digital & commerce

Mar 2017 – Dec 2020 · 3 yrs 10 mos · Freelance

Ecommerce Manager

Hemp Oz · Sydney

  • Built and ran hempoz.com.au on Shopify from nothing.
  • Wired HubSpot CRM, GA4, Merchant Center and Google Ads into one marketing engine.
  • Delivered double-digit year-on-year sales growth through paid, social and partnerships.

Digital & commerce

Mar 2017 – Dec 2020 · Concurrent · Freelance

Digital Specialist

Oz Medicann Group · Sydney

  • Set up and ran the social channels, Microsoft 365 tenancy and HubSpot CRM integration.

Also Jun 2024 · Guest speaker on AI · Aventedge, Sydney

03  Work

Four rollouts, and what each one had to survive

Each case is set up the way I brief one: the constraint first, then the design, then what moved. Screens and numbers are being pulled together — the yellow notes mark what still needs to come from you.

Case 01 · EG Group 2020 – 2021 · Retail & fuel, national
Screen capture pending

Fourteen modules, one lockdown

Constraint
COVID-19 closed face-to-face delivery overnight, while five new systems were mid-rollout and sites stayed trading.
Design
Converted the classroom program into 14 self-paced eLearning modules covering Envoy, Kronos, SAP SuccessFactors, JIRA and Intellilink, sequenced so staff learned each system at the point they were given it.
Result
Training reached staff across Australia without on-site delivery; system rollout continued to schedule.
ArticulateSystems trainingRemote rollout

completion rate, headcount reached, 2–3 module screens

Case 02 · Allianz 2022 – 2025 · General insurance
Screen capture pending

Compliance training people finished

Constraint
GICOP obligations are non-negotiable and the content is dry. Engagement was the problem, not coverage.
Design
Built a reusable digital learning framework with compliance, HR and digital transformation, then paired AI-assisted production with virtual instructor-led sessions so it scaled without losing the live element.
Result
25% reduction in delivery time with engagement up across the program.
GICOPvILTMicrosoft CopilotFramework design

engagement baseline vs after, a named program, sample screens

Case 03 · Qantas 2022 · Aviation, frontline
Screen capture pending

Onboarding rebuilt for the floor

Constraint
Frontline teams ramping back up post-border, against national operational standards that leave no room for interpretation.
Design
Immersive digital assets in Articulate Rise and Storyline, built with business units so every module traced back to a standard.
Result
Shorter onboarding and faster ramp-up for new frontline staff.
Rise 360Storyline 360Onboarding

ramp-up before/after, one interaction worth demoing

Case 04 · HammondCare 2020 · Aged & palliative care
Screen capture pending

Four thousand staff, no time

Constraint
A care workforce needed critical health and safety guidance as COVID-19 arrived, and the annual in-person development events could not run.
Design
Led four instructional designers to turn the event program into a digital learning series, and stood up Microsoft Teams as the collaboration layer behind it.
Result
Health and safety resources reached 4,000+ staff in record time.
Team leadRapid deploymentMicrosoft Teams

exact turnaround time, series outline, any artefact cleared for public use

04  Toolkit

What I build with

Listed from work that shipped, not from a certificate wall.

Authoring
  • Articulate Storyline 360
  • Articulate Rise 360
  • Storyboarding & scripting

Vyond, Camtasia, Captivate?

AI in production
  • Microsoft Copilot
  • AI-assisted storyboarding
  • Claude & agentic workflows

confirm which you want named

Delivery
  • Virtual instructor-led
  • Microsoft Teams
  • Blended program design

which LMS — Cornerstone, Docebo, SuccessFactors?

Measurement
  • GA4 & event design
  • Shopify & HubSpot
  • Google Ads, Merchant Center
Contact Sydney · AEST

Got a program that has to land?

I take on lead instructional design and learning strategy work, in-house or on contract. Tell me the constraint and the deadline and I will tell you honestly whether I am the right person.

hello@adam-flint.com LinkedIn →

the email address you actually want on here